Hollywood, Florida, USA, 28 September 2009. Imagesound Americas has today announced the opening of its US headquarters in Hollywood, South Florida. The new company is an independent distributor of Imagesound Plc, one of Europe’s leading providers of in-store music, radio, video and digital signage solutions. Imagesound Americas will provide retail, hospitality and leisure brands with unique audio and visual environments; utilising Imagesound’s vast music database, proven technology and established distribution channels.Damian Pratt, Managing Director, Imagesound Americas said: “We are intent on working with organisations as a highly skilled and experienced music consultancy team that has the passion, capacity and proficiency to supply the freshest and most exciting audio and audio visual in the world. We are entering the US market at a time when the consumers’ relationship with music is at an unprecedented peak – we will work with companies that seek to further engage their customers through the emotional and mood-changing power of music and visuals.”
A study by WPP / Universal Music last year revealed that 85% of people believe music can change their mood and 88% agreed that music reminds them of special places in their past. A recent MusicWork survey revealed that 84% of consumers like retail stores that play music and using music in businesses and in public places can generate positive results for companies and their staff.
Michael Clarke, Managing Director, Imagesound Plc said: “The opening of this office and our partnership with Imagesound Americas represents logical progress for Imagesound Plc into the world’s biggest branded retail and leisure markets. Our Music Styling brand continues to show strong growth in the US luxury hospitality sector and we consider now the right time to further enter the expansive US market ahead of the expected recovery in retail. Around the world music and digital media are vital elements of the modern retailer experience; Imagesound Plc is committed to working with organisations to provide the best possible music and visual solutions.”
Imagesound Americas supplies retail and leisure brands with profiled music, in-store radio and television packages that positively reinforce the brand’s values in the eyes and ears of their customers and staff. Formed in 2009 as an independent distributor of Imagesound Plc which profiles music and messaging in over 18,000 individual retail outlets including many household names such as Alliance and Leicester, B&Q, Caffe Nero, Carphone Warehouse, McDonalds, Next and O’Neills. The company has an expanding international presence with offices operating in Dubai, Budapest and Barcelona supplying multinational brands such as Mont Blanc, Billabong, Ibis and Ben Sherman. Through rapid expansion, the company now boasts higher listening figures than most national radio stations.